The Binational Landowners Seminar: Nature-Based Carbon Credits was successfully held at Hacienda Yturria Ranch, bringing together more than 100 recognized ranchers, farmers, and landowners from Mexico and Texas, along with institutional leaders and international experts from the environmental and agricultural sectors.

The seminar aimed to advance the development of high-integrity carbon credits based on nature-based solutions, positioning the agricultural sector as a key player in global climate action—while honoring tradition, productivity, and the strong territorial roots that define rural Mexico. Organized by Earth Carbon under the leadership of Marcela Ronquillo, Founder and Chief Executive Officer, who emphasized that this model represents a strategic opportunity to transform traditional land management practices into measurable environmental assets, delivering sustainable economic benefits supported by rigorous science. Earth Carbon’s executive team also participated actively, including Gastón Santos, Chief Operating Officer (COO), and Mari Carmen Cadena, Head of Economic Development, who coordinated logistics, institutional engagement, and the technical agenda of the event. The program featured presentations by internationally recognized experts in carbon markets, climate science, and measurement systems:

Jim Blackburn – Founder and Advisor of BCarbon and President of the SSPEED Center at Rice University, Eric Unverzagt – Chief Executive Officer (CEO) of BCarbon, Christopher Ordóñez – Program Manager for Nature-Based Solutions at the SSPEED Center, and James Clement – Senior Vice President and General Manager of Grass and Rangeland at Earth Optics, addressed key topics such as carbon science, registry integrity, and Measurement, Reporting, and Verification (MRV) systems, all of which are essential to ensuring the credibility, permanence, and transparency of carbon credits.

The seminar was distinguished by the participation of national leaders representing Mexico’s most important agricultural and livestock organizations:

• Homero García de la Llata – President, National Confederation of Livestock Organizations (CNOG) • José Guerrero Gamboa – President, Tamaulipas Regional Livestock Union (UGRT) • Rolando Peña Hinojosa – President, National Association of Diversified Livestock and Wildlife Ranchers (ANGADI) • Marco Solís Hinojosa – Secretary, UGRT • Rogelio García Moreno – Vice President, National Agricultural Council • Baltazar Hinojosa Ochoa – Former Secretary of Agriculture of Mexico (SAGARPA) • José Francisco Martínez Plasencia – Director and Technical Secretary, State Council for Flora and Wildlife of Nuevo León (CONEFF)

The seminar concluded by reaffirming the commitment of Earth Carbon, participating producers, and institutional partners to position Mexican agriculture and livestock production as pillars of global climate action, integrating innovation, scientific rigor, and environmental responsibility—while fully respecting productive traditions and the legacy of rural communities.

Additionally, Rice University and the participating experts recognized the work, vision, and innovative practices of Mexico’s farmers and ranchers, highlighting them as a model of leadership and commitment to nature-based climate solutions. Key Statements

Marcela Ronquillo, Founder and CEO of Earth Carbon: “This seminar confirms that Mexico’s agricultural sector is ready to lead the nature-based carbon market with seriousness and vision. This is not about theory—it is about land, science, and legacy for future generations”

Jim Blackburn, Founder and Advisor of BCarbon: “The credibility of carbon credits begins in the field, with measured, verified, and transparent data. Active participation by landowners is essential to building strong and trustworthy markets”

Eric Unverzagt, CEO of BCarbon: “Events like this demonstrate that Mexico and the United States can move forward together in high-integrity carbon frameworks, aligning science, public policy, and voluntary markets”

James Clement, SVP of Earth Optics: “Technology and field sampling allow good land management practices to be translated into verifiable data. That is what gives real value and permanence to carbon credits”

Homero García de la Llata, President of CNOG: “The attendance of more than one hundred producers and sector leaders reflects the genuine interest of Mexico’s agricultural community in actively participating in climate solutions that respect productivity and ranching tradition”